Creative/Marketing Associate (2022-Present), Videography/Photography Intern (2021-2022)
Organized and came up with viable ideas and concepts for the Chief Candy Officer campaign, like opening up applications to children, which caused worldwide recognition through various notable media channels, including Narcity, CTV News, and CBC, and also grabbed the attention of celebrities (unable to disclose due to NDAs) into applying for the role.
Revamped the Candy Funhouse Youtube channel, which started at 100 subscribers, to now 7.94K (and counting) in subscribers.
Attended the Sweets and Snacks Exposition in Chicago, which helped gain brand recognition and secure brand deals with companies like Warheads Soda.
Spearheaded design decisions in the Bubblegum Challenge campaign, which raised funds for chronic respiratory diseases in partnership with The Lung Health Foundation
Provided professional product photography using the Canon T7i with 90% of images currently being used throughout all their social media platforms (Instagram, Pinterest, Tiktok, Facebook) and have been featured on 6ixBuzz News
Assisted in redesigning their brand/website, which resulted in over 40% more company mentions via social media shares
Edited the visual design and layout of communications materials using Photoshop and Lightroom, which attracted new B2B clientele such as MoonPie and Terry's Chocolate
Filmed, edited and directed videos that have 20.6 million+ views on Tiktok
Roses Are Rez
Led custom product photography for the website, which attracted over 1000 new customers
Generated social media engagement across Pinterest, Instagram, TikTok and Facebook, resulting in over 1800 orders and 20k USD in sales
Redesigned packaging aesthetics resulting in MoM more Etsy reviews and social media postings from satisfied customers
Concept Product Photography
Took concept product photography and edited the ideas in Adobe Photoshop